One of the biggest challenges for small business or solo estheticians to conquer is balancing the business side of esthetics.
Do you have service times on your treatment menu? How do you schedule your appointments so you can make a real income everyday? Have you mastered the social media or marketing for your services?
This 6 week online course will guide you through the important and often forgotten aspects of social media and marketing. We will focus on your service times, your treatment menu and how to turn your service menu and business card into “walking” marketing materials for your business.
Week 1: What Every Business Card Should Have
Week 2: Keep Your Service Menu Simple
Week 3: Social Media on Instagram, Facebook & Twitter with #hashtags and Memes
Week 4: Your Daily Scheduling Will Effect Your Income
Week 5: Marketing In and Out of Your Treatment Room
Week 6: How Much Money Are You Really Making on Each Service
Live Periscope Q & A: (Download the Periscope App for your smart phone and follow Stephanie Laynes)
1st Live Periscope: Thursday Dec 1, 2016 at 10a PST
Mondays Only: 10a PST on December 5, 12, 19, 26 and Jan 2nd.
Private Group on Facebook: Online MasterClass: Service Times, Social Media & Marketing (will open Dec 1, 2016)
Online course starts December 1, 2016
Early-bird Registration: November 1, 2016 $147 per person
Registration: After November 1, 2016 $197 per person
MasterClass Q&A:
Q: What I miss a periscope?
A: All periscopes for students are conducted in a private invite, if you miss one you can watch it on the periscope app for 24 hours and will be placed into your online classroom.
Q: What happens after I register for the MasterClass Online Course?
A: Once you register, you are automatically sent a confirmation email with your login. You can login in immediately and start your online coursework after December 1, 2016
Q: Will the private facebook group have discussions from our coursework and periscopes?
A: Yes, the private facebook group is specifically for students to discuss their skincare businesses and progress on the coursework.