The way to sustain business is to understand marketing:
- understanding doing promotions
- doing discounts
- when to market for certain services beyond brows and brazilians
- underarms
- legs
If you’re stuck in your waxing business, and need help, I’ll be talking about how to make your business last beyond your busy seasons.
We know we need to market, and continually confuse promotion and giving things away free.
Marketing needs to be done every day…7 days a week.
Marketing needs to be intentional.
My esthetician audience knows I do a weekly periscope called “Esthetician Chat” because I market to them.
Who are you marketing to daily to let them know what you do?
Are you private labeling your skin care products, and selling them to your clients, rather than selling someone else’s products?
When you stop doing the industry standard, you attract people looking for unique companies, services and professionals…you become more successful than you ever thought possible.
- the 7-minute brazilian helps clients not be in pain for longer than necessary
- incentivizing your clients to keep regular appointments, and get lower rates as a result
- not using your clients as guinea pigs by trying different products on them
- being consistent with your products and services
- not doing discounts
When you go to a McDonald’s restaurant anywhere in the world, you will see the same logo, same colors, and same menu (Europe has many other things, but we won’t get into that.)
When we try everything to get more clients, your clients get confused, your clients don’t know what’s coming next, and can’t understand if you are what they need for their skin care needs.
So, if you’re struggling right now, STOP!
What have you done that’s consistent with your marketing and your clients, and the rest will fall into place.
Think of the dentist.
Has dental services changed drastically in the last 50 years?
No! Consistency and simplicity are what works when your services and products work.
